Key Responsibilities:
- Coupon creation of external and internal teams related to promotion and marketing activities.
- Maintaining standard SOP's in coupon and points allocation.
- Customer support ticket handling related to CRM.
- Creating reports on a weekly and monthly basis and sharing them with stakeholders.
- Setting up the new loyalty rules and closely monitoring the process.
Requirements:
- Bachelor’s degree in Business Administration, Marketing, Information Technology, or a related field.
- 2-4 years of relevant experience in CRM or loyalty program management.
- Experience in using CRM tools and software and loyalty management platforms (e.g. Moengage, Clevertap, Capillary) for customer data management, segmentation, and analysis.
- Demonstrated experience in preparing Email, WhatsApp, SMS campaigns, coupons, and implementing customer loyalty programs for Offline and Online stores.
- Expertise in segmenting customers based on behavior, preferences, and demographics to create targeted marketing campaigns.
- Excellent written and verbal English and Bahasa communication skills for effective customer engagement and internal team coordination.
- Proven ability to identify and resolve CRM-related customer issues and challenges.
- Ability to execute CRM and loyalty initiatives, and manage multiple projects simultaneously.
- Ability to generate and present reports on CRM and loyalty program performance to stakeholders.
- Deep understanding of customer behavior and preferences, and a commitment to providing excellent customer experiences.
- Familiarity with marketing automation tools and basic knowledge of HTML/CSS for email campaigns is a plus.
- Basic understanding of MS Office.
- Ability to work collaboratively with cross-functional teams including Brand marketing and product development.
- Willingness to adapt to new technologies, tools, and strategies in the CRM and loyalty management space.
- Ability to analyze loyalty program data and make recommendations for improvements.
- Strong analytical skills to interpret customer data, track KPIs, and generate insights for decision-making.
- Willing to back-up Maternity Leave : 6 months contract
Department
Digital & Omnichannel
Role
Loyalty Membership & Campaign
Locations
Head Office
Employment type
Temporary
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